In collaboration with Drive-Dentsu, a unique branding style has been developed to accommodate Bridgestone’s Performance Challenge at the Dubai Autodrome which is an FIA sanctioned 5.39 km motorsports circuit located in Dubailand.

The series of illustrations were a carefully balanced blend of photographs with hand drawn elements and all together combined with striking typography. The loosely sketched marks and textures lend the illustrations an urban and dynamic appearance which was juxtaposed to the static and mechanical visuals of the vehicles.